Alert! Museum of Ice Cream has launched a sweet treat on West
14th Street just in time for summer. After collaborating with
Target, Museum of Ice Cream has created its own line of ice cream and they
can only be purchased at The Pint Shop! The Pint Shop is Museum of Ice
Cream’s newest location since the opening of its original pop-up museum in
2016.
The Pint Shop is an interactive grocery store that offers exciting
life-size, ice cream themed installations and adorably designed aisles. Visitors can learn about the extensive process of how ice cream is made. The Pint Shop is free and open to the public. For a more exclusive and expensive experience,
visitors can book a tasting room for their private party. The
tasting room experience is reservation only and limited to a party of 20 or less. Visitors are given a 30 minute, in-depth look at all of the ingredients that go into the making of ice cream. Guests also experience all seven of The Pint Shop’s ice cream flavors. All
tasting room guests are sent home with a free pint of ice cream. For $1,250,
yourself and 19 friends can embark on a tasting room journey. Reservation times for the tasting room are available on Thursday's each week at 10:30 am sharp.
Currently, The Pint Shop is the only location where patrons
can purchase the exclusive ice cream flavors. On July 8th, 2018, The
Pint Shop will be sharing its signature pints with Target to allow consumers across
the nation to indulge in the one of a kind ice cream. Pints will be sold for
$4.99 at over 1,800 Target locations nationwide. The flavors include:
- Cherrylicious
- Chocolate Crush
- Churro Churro
- Nana Bread
- Pinata
- Sprinkles Pool
- Vanillionaire
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Photo Courtesy of @Griff_Lipson |
Many find Target to be an odd sponsor for Museum of Ice Cream
to collaborate with but the two do share similar interests. In a statement
given to Newsweek, Target commented on the collaboration.
It was Museum of Ice Cream and Target’s shared values of joy, inclusivity and creativity that brought the two together. In 2016, Target visited the first Museum of Ice Cream in New York City and knew it was something special. This will be the first time the Museum of Ice Cream ice cream will be available at a retailer. With this partnership, people nationwide will be able to experience the beloved Museum of Ice Cream signature aesthetic right at their local Target store, just in time for summer.
Next time you're in the Meatpacking District, be sure to check out The Pint Shop. Make sure to bring your smartphone as The Pint Shop's installations have been considered Instagram worthy.